What is SEO?

SEO stands for search engine optimisation and it is one of the most important components of website design. Get the SEO on a new website right and you’re business will soar to the top of all the major search engines such as Google, Yahoo and MSN. Get in wrong and your website will be nothing more than dreg, consigned to the very bottom of pile. While your site lies forgotten in cyber world, back in the real world you’re missing out on hundreds upon thousands of potential customers who are not even aware of your existence. How can you hope to expand a business that no one knows about?

If you are launching a new website or trying to revamp an existing one, there are many different aspects which need to be addressed when creating a highly optimised website. Link building, keywords, good quality text and image content are all important in the construction of a robust website. Keeping your site updated and relevant is also an important factor, for this reason you should run a regular maintenance of your website to ensure you retain your high ranking.

Getting your website to the top of results list shows the user that your site has been deemed the most informative and relevant to their search. The sponsored links which also appear high up on search engines have only got to that point because they have paid for their spot. Research shows that internet users are wise to this as between 60-70% of people always chose the number one organically ranking site over the sponsored link.

Having a website that performs well due to good search engine optimisation practice means your business will be seen by hundreds of potential customers. Increasing your online presence will boost your company profile and open your company up to a whole new clientele base. A highly optimised website is the biggest asset your business can have.